Many supposed open secrets are really personal or subcultural conceits. Stuff that isn’t public knowledge because it isn’t important enough for anyone to care.
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I think important but not interesting or naturally viral is another vector. “Index funds mostly outperform actively managed funds” isn’t super well known in some circles, but etc
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Also that suggests another angle. Someone has an incentive to slow the spread or discredit it. Financial advisors in this case.
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Or private vs. public branding where society might react negatively to branding but the branding helps in subculture. Weinstein's ability to manipulate actors. SV's pride that they didn’t care that Cook was gay is enhanced by a belief that broader society might care if they knew.
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