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I think important but not interesting or naturally viral is another vector. “Index funds mostly outperform actively managed funds” isn’t super well known in some circles, but etc
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Or private vs. public branding where society might react negatively to branding but the branding helps in subculture. Weinstein's ability to manipulate actors. SV's pride that they didn’t care that Cook was gay is enhanced by a belief that broader society might care if they knew.
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