Brand harvesting - "The reducing of marketing expenditures on a brand for the purpose of maximizing cash flow and profits that are realized from purchases by loyal customers. This is typically applied to mature brands that have a decline in their popularity."https://twitter.com/vgr/status/946984976527933441 …
Replying to @mpesce
More precisely, maintaining minimum marketing spend while aggressively cutting costs in all possible invisible maintenance investment loci that would only matter if you intend to support indefinitely
10:10 PM - 29 Dec 2017
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