Conversation

If you focus on how to get through to people, you can generally learn the skills of being a "good" writer later. But if you start out trying to be a "good" writer, you'll probably shut the door on learning to get through to people.
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Clickbaiting is a kinda degeneracy in connecting. The non-degenerate kind is when you are able to establish a true conversation with people whose brains haven't been eaten by clickbait, and are capable of interesting independent thoughts and reactions you don't control