If you focus on how to get through to people, you can generally learn the skills of being a "good" writer later.
But if you start out trying to be a "good" writer, you'll probably shut the door on learning to get through to people.
Conversation
Clickbaiting is a kinda degeneracy in connecting. The non-degenerate kind is when you are able to establish a true conversation with people whose brains haven't been eaten by clickbait, and are capable of interesting independent thoughts and reactions you don't control
