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Good fiction generates narrative spillover and surplus via unexpected symbolism far beyond author intent. Create more meaning than you capture, ideally <5%. Cc ... alchemists fallacy, economics of pricelessness edition.
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Oddly enough fanfic and insular fandom may be a sign of weak spillover. Shakespeare is strong spillover: most people don't even realize when they're quoting him half the time. His stuff has commoditized into common idiom.
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