Good fiction generates narrative spillover and surplus via unexpected symbolism far beyond author intent. Create more meaning than you capture, ideally <5%. Cc ... alchemists fallacy, economics of pricelessness edition.
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Spillover example: fan fiction, like Kirk/Spock stories.
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the generativity of star {wars, trek} canons, harry potter, marvel/dc universe &c is worth researching (and probably already has been to death)
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Oddly enough fanfic and insular fandom may be a sign of weak spillover. Shakespeare is strong spillover: most people don't even realize when they're quoting him half the time. His stuff has commoditized into common idiom.
I hope you boldly go to where you can live long and prosper.
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thinking about this a little more: consider the Dune universe—Herbert made a universe big enough for his son to pick up the franchise but I dunno you never hear about Dune fanfic (although I'm sure there's tons)
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