Without naming names or titles... books successful business people like seem to have a "big data" style: simple narrative/model-based accounts of lots of anecdata and statistics. High on phenomenology, occam-minimalist in explanation
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opposite of this: complex narrative, no models, maximalist in explanation. baroque experimental fiction?
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It's all about the narrative, baby. I'd add, there also tends to be a bit of light assuagement: You're Good Enough, You're Smart Enough, and Doggone It, People Like You.
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