7/ As a first approximation, the box value vs. content value reflects the transaction costs vs. cost of the product/service
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19/ But many are lost. Since a lot of the logic contained in box layer serves longer-term meta-functions, you don't notice till too late
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20/ One sign is shifting patterns in institutional funding. Unboxing is often accompanied by big cost reductions. Not all is wastecutting
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21/ When you fund a project instead of an institution that will undertake the project, for instance, you make it less sustainable
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