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vgr's profile
Venkatesh Rao
Venkatesh Rao
Venkatesh Rao
@vgr

Tweets

Venkatesh Rao

@vgr

Conversational account. For work follow @ribbonfarm, @breaking_smart, @artofgig. Tweets are 90% vacuous views, apathetically held. Mediocritopian. IKEA builder.

Los Angeles, CA
venkateshrao.com
Joined August 2007

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    1. Venkatesh Rao‏ @vgr 9 Oct 2017
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      1/ A neglected aspect of software-driven unbundling is unboxing: the elimination of a containing element in an old bundle

      3 replies 7 retweets 14 likes
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    2. Venkatesh Rao‏ @vgr 9 Oct 2017
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      2/ Unboxing and reboxing constitutes a bigger proportion of unbundling the more abstract the product. At the limit boxes = institutions.

      1 reply 1 retweet 2 likes
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    3. Venkatesh Rao‏ @vgr 9 Oct 2017
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      3/ When music gets unbundled/unboxed from albums to songs, containing/support elements at the "album" level (jewelcases, liner notes) vanish

      2 replies 1 retweet 1 like
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    4. Venkatesh Rao‏ @vgr 9 Oct 2017
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      4/ When books get unbundled into serialized blog posts, prefaces, indices, cover art and (for physical copies) bindings vanish

      1 reply 2 retweets 1 like
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    5. Venkatesh Rao‏ @vgr 9 Oct 2017
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      5/ What is interesting about these elements is that they often embody a lot of the socialization and transaction cost logic of a thing

      1 reply 2 retweets 3 likes
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      Venkatesh Rao‏ @vgr 9 Oct 2017
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      6/ Gold/platinum records, autographing of copies of books, credit attributions, pricing tiers, access control, security etc are at box level

      1:21 PM - 9 Oct 2017
      • 1 Retweet
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      • Anthony V. Alex Bowles Sylvain Gardel ❧
      1 reply 1 retweet 2 likes
        1. New conversation
        2. Venkatesh Rao‏ @vgr 9 Oct 2017
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          7/ As a first approximation, the box value vs. content value reflects the transaction costs vs. cost of the product/service

          1 reply 0 retweets 3 likes
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        3. Venkatesh Rao‏ @vgr 9 Oct 2017
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          8/ Even better, the box-cost as a proxy for transaction costs actually captures a lot of illegible tx costs beyond explicit Coase ones

          1 reply 0 retweets 2 likes
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        4. Venkatesh Rao‏ @vgr 9 Oct 2017
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          9/ Box-cost includes, besides search/negotiation/monitoring costs, such intangibles as memetic socialization, pricing psychology etc etc

          1 reply 1 retweet 2 likes
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        5. Venkatesh Rao‏ @vgr 9 Oct 2017
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          10/ Okay, all this is a set up for what I actually want to talk: organizations. These things are *primarily* boxes. They're like Coke/Pepsi

          1 reply 0 retweets 4 likes
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        6. Venkatesh Rao‏ @vgr 9 Oct 2017
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          11/ About 150 years ago, if you wanted to drive societal change through institutions, you'd fund things like universities: "mission boxes"

          1 reply 0 retweets 5 likes
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        7. Venkatesh Rao‏ @vgr 9 Oct 2017
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          12/ The boxes got smaller and smaller. Institutional ambitions went from nation-state level to university level, to lab level

          1 reply 0 retweets 1 like
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        8. Venkatesh Rao‏ @vgr 9 Oct 2017
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          13/ At some point, rather than get smaller, institutional ambitions began manifesting in unboxed forms and calling themselves "networks"

          1 reply 0 retweets 5 likes
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        9. Venkatesh Rao‏ @vgr 9 Oct 2017
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          14/ Institutional forms didn't suddenly "discover" networks as an organizing structure. They merely unboxed them and allowed them to connect

          1 reply 0 retweets 1 like
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        10. Venkatesh Rao‏ @vgr 9 Oct 2017
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          15/ Example: founders of w00w00, the hacker collective, cited Xerox PARC as an inspiration. PARC was a network in a leaky box, w00w00=no box

          2 replies 0 retweets 1 like
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        11. Venkatesh Rao‏ @vgr 9 Oct 2017
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          16/ Here's something we don't yet know: where do the box-level attributes/features of institutional landscapes go? There is no simple answer

          1 reply 0 retweets 5 likes
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        12. End of conversation

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