Sales is easy. Connect with somebody at their minimum viable human level, then dehumanize at a controlled rate to harvest the trust.
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if a handshake with eye contact will do the trick, don't invite them home for dinner. If mailmerge firstname will do the trick, don't call
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Well duh, familiarity breeds contempt, don't overstay your welcome and dont let what you're selling overstay either
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Also, if you're selling for a business inviting everyone over for dinner might screw up your operating metrics


