Whoa. That appears to be $65 for a six pack, so >$10 per bottle. This is more celeb-scammy than PM I thinkhttps://twitter.com/michaelmiraflor/status/906170771067809794 …
-
-
Replying to @vgr
that may be true, but the marketing approach is taken straight from the PM brand marketing playbook.
1 reply 0 retweets 0 likes -
Replying to @michaelmiraflor
Googling suggests there's a lot of Instagram activity and fake review blogs
1 reply 0 retweets 0 likes -
Replying to @vgr
interesting to go down the rabbit hole. there are levels to PM, but the aesthetic is easy to spot. packaging premium. product questionable.
2 replies 0 retweets 1 like -
Replying to @michaelmiraflor
There's an element of conspicuous consumption too though, so a juice cleanse product is a poor fit since it's mostly consumed in privacy
2 replies 0 retweets 0 likes -
Replying to @vgr
PM in a marketing sense works when the product is a cheaper $ alternative but superior lifestyle cache vs. market leaders (ex: Warby Parker)
1 reply 0 retweets 0 likes -
Replying to @michaelmiraflor @vgr
There needs to be a frame of reference. This product is sort of trying to create a new luxe category of water. It's doing PM wrong! Man...
2 replies 0 retweets 1 like
Also, I don't think this is positioned as a water. There's activated charcoal and it's a juice cleanse product it seems. Not obvious though
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.