Whoa. That appears to be $65 for a six pack, so >$10 per bottle. This is more celeb-scammy than PM I thinkhttps://twitter.com/michaelmiraflor/status/906170771067809794 …
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Replying to @vgr
that may be true, but the marketing approach is taken straight from the PM brand marketing playbook.
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Replying to @michaelmiraflor
Googling suggests there's a lot of Instagram activity and fake review blogs
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Replying to @vgr
interesting to go down the rabbit hole. there are levels to PM, but the aesthetic is easy to spot. packaging premium. product questionable.
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Replying to @michaelmiraflor
There's an element of conspicuous consumption too though, so a juice cleanse product is a poor fit since it's mostly consumed in privacy
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Replying to @vgr
PM in a marketing sense works when the product is a cheaper $ alternative but superior lifestyle cache vs. market leaders (ex: Warby Parker)
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Replying to @michaelmiraflor @vgr
There needs to be a frame of reference. This product is sort of trying to create a new luxe category of water. It's doing PM wrong! Man...
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I didn't mention conspicuous consumption in my post but it's definitely in my frame of ref at least.
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Replying to @vgr
I think moreso than conspicuous consumption is the redefinition of product value. You want to project that you're a "smart consumer" = PM.
0 replies 0 retweets 1 likeThanks. Twitter will use this to make your timeline better. UndoUndo
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