Whoa. That appears to be $65 for a six pack, so >$10 per bottle. This is more celeb-scammy than PM I thinkhttps://twitter.com/michaelmiraflor/status/906170771067809794 …
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Replying to @vgr
that may be true, but the marketing approach is taken straight from the PM brand marketing playbook.
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Replying to @michaelmiraflor
Googling suggests there's a lot of Instagram activity and fake review blogs
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Replying to @vgr
interesting to go down the rabbit hole. there are levels to PM, but the aesthetic is easy to spot. packaging premium. product questionable.
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Replying to @michaelmiraflor
There's an element of conspicuous consumption too though, so a juice cleanse product is a poor fit since it's mostly consumed in privacy
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Replying to @vgr @michaelmiraflor
Otoh Instagram seems to be a performance space for such things, so who knows
8:35 AM - 8 Sep 2017
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