Whoa. That appears to be $65 for a six pack, so >$10 per bottle. This is more celeb-scammy than PM I thinkhttps://twitter.com/michaelmiraflor/status/906170771067809794 …
There's an element of conspicuous consumption too though, so a juice cleanse product is a poor fit since it's mostly consumed in privacy
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Otoh Instagram seems to be a performance space for such things, so who knows
Thanks. Twitter will use this to make your timeline better. UndoUndo
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PM in a marketing sense works when the product is a cheaper $ alternative but superior lifestyle cache vs. market leaders (ex: Warby Parker)
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There needs to be a frame of reference. This product is sort of trying to create a new luxe category of water. It's doing PM wrong! Man...
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