Venkatesh Rao@vgr·Sep 8, 2017Whoa. That appears to be $65 for a six pack, so >$10 per bottle. This is more celeb-scammy than PM I thinkQuote TweetMichael J. Miraflor@michaelmiraflor·Sep 8, 2017Lemon water for $65 / case. Is this the new king of Premium Mediocre products? https://dirtylemon.com113
Michael J. Miraflor@michaelmiraflor·Sep 8, 2017Replying to @vgrthat may be true, but the marketing approach is taken straight from the PM brand marketing playbook.1
Venkatesh Rao@vgr·Sep 8, 2017Replying to @michaelmiraflorGoogling suggests there's a lot of Instagram activity and fake review blogs1
Michael J. Miraflor@michaelmiraflor·Sep 8, 2017Replying to @vgrinteresting to go down the rabbit hole. there are levels to PM, but the aesthetic is easy to spot. packaging premium. product questionable.21
Venkatesh Rao@vgrReplying to @michaelmiraflorThere's an element of conspicuous consumption too though, so a juice cleanse product is a poor fit since it's mostly consumed in privacy3:34 PM · Sep 8, 2017
Venkatesh Rao@vgr·Sep 8, 2017Replying to @vgr and @michaelmiraflorOtoh Instagram seems to be a performance space for such things, so who knows
Michael J. Miraflor@michaelmiraflor·Sep 8, 2017Replying to @vgrPM in a marketing sense works when the product is a cheaper $ alternative but superior lifestyle cache vs. market leaders (ex: Warby Parker)1
Michael J. Miraflor@michaelmiraflor·Sep 8, 2017Replying to @michaelmiraflor and @vgrThere needs to be a frame of reference. This product is sort of trying to create a new luxe category of water. It's doing PM wrong! Man...21