Conversation
Take a strong stand. Build the cult around your "brand" of an idea. Monetize it. Nuance is for the suckers, and doesn't pay well.
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my takeaway: i wonder if the book is ahistoric as the article. there have been people famous for selling "simplicity" in thought forever
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Simplicity isn't the argument - a specific ideology that is taken as serious in the current moment but reflects class interests of the 1%
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the rich have always paid to hear what they want & to spread it where possible, from court astrology onwards. big in the 20th c especially
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So have poor, middle class, by aggregating buying power 🙄. This is tautological. Stuff gets said because someone is willing to pay to listen



