Niceness is the basis of reciprocity in emotional labor (I'll be nice to you today when you're feeling low, you return favor when I'm low)
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But you can't stop there. The hardest trick is introducing emotional capital mined from nature into circulation into the human world.
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It's like lost bitcoins or something :). You innovation may enter the world, but if EmCap mined with it doesn't, it will cause needless pain
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This is probably the toughest challenge of innovation. Most mined emotional capital remains illiquid, dies with the miner.
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Isn't that what refractoring is all about? Making that EmCap liquid?
End of conversation
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