Order of increasing consulting difficulty, w increasing likelihood of producing bs: senior execs < startup teams/individuals < middle mgrs
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Consulting support for middle managers is the hardest kind. Failing and producing bullshit instead = definition of mainstream consulting.
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Direct to senior execs (VP/CxO) is easy because you bypass "deliverables" and go conversational, where bs is 4x harder to pass off as value
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Anything defined in terms of "deliverables" is for middle managers, even if presented to C-level, and is 90% likely to be bullshit.
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