Anchor prices
$1: snack
$2.99 cheap ebook/good app
$5: fast food
$8: decent cheap food
$9.99: ebook
$19.99: infomercials
What else?
Conversation
i've noticed new ebooks anchoring around $12 rather than $10 of late
1
Amazon special deal with big 6 allows them to do that. For small pubs $9.99 point is overwhelming since royalty rate drops from 70% to 35%

