Anyone researched why certain non-English songs become unexpected global hits? (Macarena, Didi, Gangnam Style.... Any other big ones?)
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this should be the first interview questions to all marketing agencies tithing viral growth hackery.
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Kolaveri comes to my mind, though it is specific to the Indian context.
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i used to casually geek out about this. many of them have memorable dance moves. Other egs include Tunuk Tunuk and The Ketchup Song
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my favourite was be a and 99 luftballoons. Was translated as 99 red balloons. I preferred the original although I could not understand
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