11/ Early bad experiences with guest posts convinced me there was a narrow band of elasticity around my own style of writing and taste
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12/ Those bad experiences led to more deliberate expts with extended, carefully invited guests. , , in 2013
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13/ These worked, and began broadening the brand, staying relatively consistent around 'refactored perception' and consistent quality
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14/ The first "ribbonfarmesque" on-brand hit that was NOT by me was probably ribbonfarm.com/2012/10/29/ant in 2012
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15/ After I worked out 'residency' formula over 3y (now at 14... need to add here) ribbonfarm.com/blogging-resid it was time for next move
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16/ This was the seriously risky move of inviting as contributing editor... an impulse function shock to brand elasticity
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17/ I did it *because* we were truly different in a few key ways that would create an interesting editrial level tension. It worked.
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18/ Finally, 4y after "residents" and 2y after Sarah joined, we tried first big risk: a longform course with output published on ribbonfarm
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19/ You can see results in posts published under Guest since the beginning of the year ribbonfarm.com/author/guest/ I'm *very* happy with them
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20/ I think I've finally figured out how to scale longform (not reporting, that's easier) to multiauthor with consistent sensibility
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22/ But neither could they have been solved with old media magazine editorial models (too expensive, too top-down)
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23/ Problem still not "solved" but I think I'm finally on the track of the right one. Stay tuned for more, and watch ribbonfarm in 2017
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