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11/ Early bad experiences with guest posts convinced me there was a narrow band of elasticity around my own style of writing and taste
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13/ These worked, and began broadening the brand, staying relatively consistent around 'refactored perception' and consistent quality
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17/ I did it *because* we were truly different in a few key ways that would create an interesting editrial level tension. It worked.
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18/ Finally, 4y after "residents" and 2y after Sarah joined, we tried first big risk: a longform course with output published on ribbonfarm
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20/ I think I've finally figured out how to scale longform (not reporting, that's easier) to multiauthor with consistent sensibility
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23/ Problem still not "solved" but I think I'm finally on the track of the right one. Stay tuned for more, and watch ribbonfarm in 2017
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