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10/ I've been slow-pivoting ribbonfarm from individual to multi-author over 3-4 years. Why so long? Why not just indiscriminate guest posts?
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11/ Early bad experiences with guest posts convinced me there was a narrow band of elasticity around my own style of writing and taste
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13/ These worked, and began broadening the brand, staying relatively consistent around 'refactored perception' and consistent quality
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17/ I did it *because* we were truly different in a few key ways that would create an interesting editrial level tension. It worked.
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18/ Finally, 4y after "residents" and 2y after Sarah joined, we tried first big risk: a longform course with output published on ribbonfarm
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21/ Point being, though I've designed products, I don't think any of what I did/learned in last 4-5 y could have been solved with "tech"
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