All writing is counterfactual. You head upwind towards truth by tacking between fictions to port, models to starboard. Marketing is downwind
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I recently came across Taleb's collection of aphorisms https://docs.google.com/file/d/0B8nhAlfIk3QIODdHYl95d1dWNE0/edit …
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yeah he made a book
End of conversation
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