Institutions are the visible phenotypes of successful high- fitness memes. A meme that cannot institutionalize itself is a virus.
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some argue that ideologies institutionalize, not individual memes
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depends on definition of insti. Mine is *very* micro following D. North etc. Any 'congealed practice'. Eg handshake.
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one I'm tracing right now is institution of prophylactic (vampire) sneeze. Surprisingly obscure memeology there.
afaict it started in either UK or Sweden public health dept, evolved in US via CA school where kids made up 'vampire' name
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arguably while vampire sneeze might be co-opted into many public health ideologies, it isn't itself ideological per se
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