Institutions are the visible phenotypes of successful high- fitness memes. A meme that cannot institutionalize itself is a virus.
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some argue that ideologies institutionalize, not individual memes
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depends on definition of insti. Mine is *very* micro following D. North etc. Any 'congealed practice'. Eg handshake.
one I'm tracing right now is institution of prophylactic (vampire) sneeze. Surprisingly obscure memeology there.
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afaict it started in either UK or Sweden public health dept, evolved in US via CA school where kids made up 'vampire' name
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