The longer the horizon you're building for, the more you should use only commodity inputs and fully integrate a brand.
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Also, 10+ years after idea of "personal brand" peaked, I've concluded it's a toxic late-industrial-age-sludge-bucket of an idea. Be a person
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authentic humans make for the only lasting personal "brands" in a transparent future.
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It's weird because the whole point of a brand is to create the illusion of a person.
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+1. Whole idea of brand is to anthropomorphize, humanize firms. This should be unnecessary for human beings.
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Fundamental questions are sound: What kind of person do you want to be? How do you be that person?
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Maybe it was GenX seeing a shot at improved income security, weighing it against our distaste for fakery, and selling out to survive





