The longer the horizon you're building for, the more you should use only commodity inputs and fully integrate a brand.
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Also, 10+ years after idea of "personal brand" peaked, I've concluded it's a toxic late-industrial-age-sludge-bucket of an idea. Be a person
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authentic humans make for the only lasting personal "brands" in a transparent future.
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I think has been saying this, in the form of "and if you get the chance, be the one to commoditize those inputs ftw"
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