Theory: different negative emotions are optimal for different kinds of economic productivity. Unhappiness is best for a laboring society...
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...a productive laborer is one trying to go from unhappy to happy. But this isn't optimal for an economy based on creative productivity...
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...for a creative (maker) economy, the optimal emotion is aesthetic dissatisfaction. Dissatisfied --> satisfied instead of unhappy --> happy
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...I'd argue though, that the creative/making economy is actually ending, not beginning. The apparent boom is actually the commoditization..
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...next economy is the meaning economy, which is based on on anxious --> not anxious striving. This requires social capital productivity...
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...this requires neither energy/hardwork (laboring/happiness economy) nor creativity (making/satisfaction economy). It requires sociability
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I completely agree. Social capital is becoming so scarce, having it is a priceless, non-replicable asset
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where do ethics-based brands and models fit into this (fair trade, philanthropic, etc.)? extension of making? an aspect of meaning?
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