"Good for business" and "bad for business" look VERY different depending on your current scale and cash position.
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1/ I want to sketch out a difference between two kinds of 'good for business' environments that people usually don't appreciate
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3/ Like evolution, capital-seeking-returns is a blind and means-agnostic process. The sole justification for what works is that it works
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4/ It takes a human investor to care about a) how a return is generated b) over what time period it is generated
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