me too. But I have to use off-the-shelf tools, so I focus on the "humanware" - habits, routines, m. models, tactics
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there are infinite degrees of subtlety between bold and semi-bold
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fun fact, bolds weren't invented for 100s of years ~1800s I believe.
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I suppose. I take a very engineer-based approach to typography e.g. http://kyleamathews.github.io/typography.js/
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it does seem though that most people's approach to things they really love is irrational/theological
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