I'm getting very interested in the concept of loyalty. Who (real person) or what (process/goal/abstract value etc) are you most loyal to?
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Look for the helpers, and make sure that people know about them (Fred Rogers): youtube.com/watch?v=-LGHtc (and, by extension, to be one)
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I feel total loyalty to a couple people, and some to many, and even a bit to all—but to name them would be a breach of that loyalty! :)
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What is loyalty? "Faithful adherence" -- i.e. unquestioning obedience? Then no consumer is/should be loyal, for good reason.
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