Blogging 2007-17 in 1 graphic: the fate of RSS. Ribbonfarm peaked at ~7000 (green, left Y), now at ~2000, of which ~1000 are actually email.pic.twitter.com/vioEm3t9Ot
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Blogging 2007-17 in 1 graphic: the fate of RSS. Ribbonfarm peaked at ~7000 (green, left Y), now at ~2000, of which ~1000 are actually email.pic.twitter.com/vioEm3t9Ot
...So how did ribbonfarm keep growing (last year was a record)? Social sharing #1 and Google #2. Both have "pump" modes and "organic" modes
..."pumping" distro (SEO, clickbaiting) doesn't create growth. It creates a) volatility b) falling reach c) falling trust.
The *only* reason to pump is if biz model is based on selling vanity metrics to somebody (impressions to advertisers, traffic to investors)
Making no moral judgment on either, but if you have no realistic path to the scale where advertising or OPM is meaningful, pumping is dumb
Pumping will shorten your lifespan by creating buyer's regret (clickbaitees who now dislike you) faster than it creates trust relationships
Only reason to do it? If you *already* know your content stream has a finite shelf life and harvesting is biz model from day 1. Aka a fad.
Longevity is an interesting metric by which to manage media. The longer you want to be live, the more you must focus on content over tech
If you're doing a 2-week thing like a kickstarter, by all means go absolutely nuts turning every tech knob past max...
If you want longevity at small scale, resist urge to optimize. Optimizing for tech environs today means paying > cost in 3y when it shifts
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