Blogging 2007-17 in 1 graphic: the fate of RSS. Ribbonfarm peaked at ~7000 (green, left Y), now at ~2000, of which ~1000 are actually email.pic.twitter.com/vioEm3t9Ot
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If you're doing a 2-week thing like a kickstarter, by all means go absolutely nuts turning every tech knob past max...
If you want longevity at small scale, resist urge to optimize. Optimizing for tech environs today means paying > cost in 3y when it shifts
what exactly are you referring to when you say "tech?" could you elaborate a bit?
whatever technical elements you use to publish online: blogs, twitter, facebook, RSS, email...
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