Blogging 2007-17 in 1 graphic: the fate of RSS. Ribbonfarm peaked at ~7000 (green, left Y), now at ~2000, of which ~1000 are actually email.pic.twitter.com/vioEm3t9Ot
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Only reason to do it? If you *already* know your content stream has a finite shelf life and harvesting is biz model from day 1. Aka a fad.
Longevity is an interesting metric by which to manage media. The longer you want to be live, the more you must focus on content over tech
If you're doing a 2-week thing like a kickstarter, by all means go absolutely nuts turning every tech knob past max...
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