Blogging 2007-17 in 1 graphic: the fate of RSS. Ribbonfarm peaked at ~7000 (green, left Y), now at ~2000, of which ~1000 are actually email.pic.twitter.com/vioEm3t9Ot
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Making no moral judgment on either, but if you have no realistic path to the scale where advertising or OPM is meaningful, pumping is dumb
If scale is too small for advertising to be meaningful $ and you have no plans to be buzzfeed and seek OPM, pump-marketing is like smoking
Pumping will shorten your lifespan by creating buyer's regret (clickbaitees who now dislike you) faster than it creates trust relationships
Only reason to do it? If you *already* know your content stream has a finite shelf life and harvesting is biz model from day 1. Aka a fad.
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