Theory: huge mainstream fiction things (Simpsons, Harry Potter) must be consumable by smart people at 25% downtime brain power
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...If you shoot for smart at 100% you'll remain niche, if you shoot for dumb, you'll be commodity and lose. You want smart _downtime_
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have you read JK Rowling's new detective novels (under the pseudonym "Robert Galbraith")? They hit that sweet spot for me
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spot on. This is the biggest sweet spot. Tired/inebriated/distracted smart person = engaged dumb person
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