I don't think Facebook is turning evil, but I think mission creep is introducing irresistible pressures against open, opt-in, UX patterns
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I was inartful. Conceded that more complex; didn't mean to suggest that the maxim captured entire scene.
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Of course, where market is multi-faceted, UX changes won't always/exclusively serve single actor (the user) even though user essential.
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This is a complex riddle for companies to figure out. Where some actors are paying in cash and others with personal data it is...
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...harder to measure company value and, perhaps, not surprising that the more apparent indicator gets over-weighted periodically.
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