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I don't think Facebook is turning evil, but I think mission creep is introducing irresistible pressures against open, opt-in, UX patterns
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Messenger arm-twist, the WhatsApp phone number finesse, now anti-Browser judo. Information wants to be free. Interaction wants to be pwned?
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...It's a sign of Goodhart's law kicking in. Obviously, some bullshit metric descended from annual report is driving this, not UX.
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consider twitter. UX is getting worse: added useless features (moments), dropped features that users like (vine), mostly fake users.
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