I don't think Facebook is turning evil, but I think mission creep is introducing irresistible pressures against open, opt-in, UX patterns
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I'll go further, this culture of Shareholder-Value-Driven-UX™ (SVDUX) is what led to FB turning into a pwn-able fake-news tool.
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I don't entirely disagree with this thread but think it's more a fxtn of model where the user is the product rather than the consumer.
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