I don't think Facebook is turning evil, but I think mission creep is introducing irresistible pressures against open, opt-in, UX patterns
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...It's a sign of Goodhart's law kicking in. Obviously, some bullshit metric descended from annual report is driving this, not UX.
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I'll go further, this culture of Shareholder-Value-Driven-UX™ (SVDUX) is what led to FB turning into a pwn-able fake-news tool.
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the user engagement death spiral
https://medium.com/@shashashasha/the-user-engagement-death-spiral-df099b5795f7#.m6mr95f3s …Thanks. Twitter will use this to make your timeline better. UndoUndo
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