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Any project has 2 phases: up to start line, after start line. Pre-start is for 2 things: detecting impossibility, assessing risk. NOT truth.
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Pre-start impossibility testing isn't about arguing yourself out of a project. It's making sure you even have a line of attack.
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Big reason to choose start-and-fail over pre-empt before start, *despite* sunk costs is that pre-start analysis has very low serendipity
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