There must be something to this idea if 2 people went from skeptics to believers within the space of a twitter conversationhttps://twitter.com/vgr/status/805257442783178756 …
from my sample set I think women would love this. Just take typical guy 'hates shopping' psychology and turn it upside down
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I actually think it has more potential with men long term. Fewer men shop for clothes online due to bad fit hassle.
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do men care as much? I wear much better clothes than I would of my wife didn't do all the thinking for me

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