Venkatesh Rao@vgrTIL Energizer bunny originated as parody of a 'Duracell bunny', and during its peak years, it actually hurt Energizer sales, helped Duracell6:44 AM · Nov 20, 20161 Retweet1 Quote Tweet3 Likes
LRB@lbernste·Nov 20, 2016Replying to @vgrReally? Then why did they keep it? And how was it a parody of Duracell? Case studies and market data I've seen tell a different story1