Conversation

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There's a reason blogging seems harder to break into in 2016 even though tech is far better than in 2007: it is no longer a pristine medium
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In 2007, blogging was like homesteading. You had a patch of untamed land, you did whatever. "Ribbonfarm" is named for this condition.
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In 2016, we are no longer in pristine state formation times, but competitive state formation times. You have to disrupt existing blogosphere
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You can disrupt in a business sense by operating on the margins of a niche like "travel", serving underserved audience but this is weaksauce
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If you *really* want to disrupt you have to do so *stylistically*... incumbents use gravitas-voice? Use emoji and cursing and animated gifs
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The reason aggregation things like Medium with promises of "readymade distribution" (😂😂😂) exist is failure to innovate stylistically
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If you can't beat incumbents with a differentiated style, you go for "aggregated commodity". Hence the low stylistic diversity on Medium
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Not to pick on Medium, but be careful of defaulting to it. You may think you're there for ease of platform and "free" distro but TAINTAAFL
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Ease of use means it's easier to fall into stylistic imitation. You may find yourself writing confessional genre posts without meaning to.
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'Free' district only really works if your posts fit the stylistic grooves of the system (LJ, tumblr have such grooves too, not just medium)
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