Market environment, state of the ecosystem you depend on etc. determine your natural size
If the natural size of a biz is $ 1B and a lifespan of 10 years, you can't make $ growing at 1% YOY from a $100k base in Y1
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Best you can do is pick sectors where a) the natural size in space/time is about what you want b) the sector is stable
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If you pick wrong size, esp on the 'too small' end, there's always someone hungrier who will go right size and outcompete you
End of conversation
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