you could have stopped at Apple and "insincere spin" would still have been my answer!
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same as its use in Yes Minister
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Leverage. Suggested by others Apple tying customers further into their products
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I would have preferred "B R A V E".
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sorry to say, but marketing lang is by definition a different universe (than real values) where changing consumer behav. can be courage
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if the person doing the deed tells you that is b/c courage --- rings hollow.
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tonedeaf.
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hilarious
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