Hmm. Can't decide if 'v-commerce' (soon to be in namespace collision with VR) is more than just a brand positioning https://medium.com/@dunn/digitally-native-vertical-brands-b26a26f2cf83#.qmkoy5hof …
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Replying to @vgr
Smells like self-justifying/self-promoting narrative construction vs. dispassionate strategic analysis, but that’s 99.9% of o/l content
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Replying to @vgr
Seems like the real margin wins are in (hard) supply chain work - v. integration to shave layers of vendor margin (eg Warby / Everlane)
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Replying to @crashdev
You let others make the backend more efficient, and use part of your margin advantage to do better product, customer relations
11:35 AM - 7 Sep 2016
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