I'm haunted by a Goldratt line: "I'm saying it is possible to systematically develop a marketing breakthrough." Trying to make u mad :)
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specific source is Its Not Luck, his book on the Thinking Processes
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Thanks. I hated the business-novel format of The Goal. FML. This is another one of those.
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yeah it's like a sort of masochism filter. You gotta REALLY want it
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see I found 48 Laws unreadable. Overwrought. At least Goldratt is adorable
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the goal has actually been a major best seller. As tiago points out, the competition is not biz books, but OR textbooks
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I took LP/OR class and still remember gasoline delivery story-example from that textbook - agree that vast majority are dry
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I suggested wife read it a decade ago, and she got v. diff things out of it because of lack of math-exposure priming


