Sources of biz wisdom in decreasing order of value: satire, bios, sociology, institutional econ, mgmt lit, microecon, pop-biz lit, macroecon
out of scope... what to do is exogenous input to business imo, from psych, philosophy, tech, basic human drives...
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counter-example: "software is eating the world" is a macro thesis which clearly articulates what to do, but is silent on how.
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exact opp of how I read it. It's a medium with a message. As pure a how as you can get. See para 4 herehttp://breakingsmart.com/season-1/towards-a-mass-flourishing/ …
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