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I think I'll call this the reverse Hawthorne effect. I'll leave you to figure out why.
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The zeroth order effect of any incentive is that you adversely select for incentive-driven people over (say) volition or purpose driven ones
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Hint: The default purpose of designing an incentive is so you can stop actually caring by automating the behaviors of caring.
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Principle: the general purpose of an incentive is not to reward or punish, but to *bias* reward or punishment away from zero for robustness
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