Hint: The default purpose of designing an incentive is so you can stop actually caring by automating the behaviors of caring.
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Principle: the general purpose of an incentive is not to reward or punish, but to *bias* reward or punishment away from zero for robustness
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expect what you inspect bwahahaha
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yeah the childcare expt was very clever
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I think that was just that one experiment. Doesn't generalize. Hipster cafes example of "going back" from Starbucks.
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