Venkatesh Rao@vgrI think I'll call this the reverse Hawthorne effect. I'll leave you to figure out why.Quote TweetVenkatesh Rao@vgr·Aug 25, 2016The zeroth order effect of any incentive is that you adversely select for incentive-driven people over (say) volition or purpose driven ones3:25 PM · Aug 25, 201614 Likes
Venkatesh Rao@vgr·Aug 25, 2016Replying to @vgrHint: The default purpose of designing an incentive is so you can stop actually caring by automating the behaviors of caring.137
Venkatesh Rao@vgr·Aug 25, 2016Replying to @vgrPrinciple: the general purpose of an incentive is not to reward or punish, but to *bias* reward or punishment away from zero for robustness215
Venkatesh Rao@vgr·Aug 25, 2016Replying to @SaeidKianI think that was just that one experiment. Doesn't generalize. Hipster cafes example of "going back" from Starbucks.