How do you unbundle a grand-unified memeplex into a set of memes, while losing as little of the gestalt as possible?
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Why would you unbundle a memeplex, unless you wanted to lose something?
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. the properly unbundled stuff travels, spreads, replicates, infects better. It's the definition of social marketing.
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right.
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But the price of unbundling is the loss of gestalt. Memes going solo.
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sometimes, but not necessarily... as notes, if you can anchor in right conceptual metaphor, loss can be min
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